Journal
Long-form on single ingredients, formulation choices, and what we're testing next. Reading, not marketing.
How to read a supplement label like a formulator
Six things we check on any label in under a minute — doses, forms, and the tricks to walk away from.
Read article →
The Vivid standard — why we print exact milligrams when nobody makes us
No law forces a supplement brand to disclose per-ingredient doses. Most don't. We do, on every label — and this is the business logic of radical transparency.
Read article →
The Black Friday supplement buying guide — stock up smart
Supplements are the perfect Black Friday category — shelf-stable, routine-based, predictable. How to buy a year of your stack without buying mistakes.
Read article →
MSM — the sulphur your joints, skin and hair are short of
Methylsulfonylmethane is the quiet over-performer of the joint aisle: real trials, multiple systems, almost no hype. What the evidence shows at which doses.
Read article →
Moringa vs spirulina vs barley grass — the greens, compared honestly
Three green powders, three different jobs: the protein-mineral leaf, the iron-rich algae, and the alkalising grass. Which one your routine is actually missing.
Read article →
CoQ10 and statins — the supplement conversation to have with your GP
Statins are South Africa's most prescribed chronic medication — and they deplete the same CoQ10 your muscles run on. The mechanism, the evidence, and the con...
Read article →
Gut cleanses — an honest guide to what works and what's theatre
The cleanse industry sells drama. The physiology is quieter: osmotic clearing, bitter herbs, the parasite question, and rebuilding with glutamine. What's rea...
Read article →
Winter immunity in South Africa — what to take from May to August
Cape cold fronts, Highveld frost, office flu rounds — the South African winter immune protocol, built on vitamin C timing, mucosal herbs, and starting before...
Read article →
How to read a supplement label like a pharmacist
Proprietary blends, fairy-dusting, compound-vs-elemental weights, 'standardised' claims — the five label tricks that hide weak products, and the 60-second ch...
Read article →
Perimenopause — the four supplements with real evidence
Cycle chaos, night sweats, sleep loss, cortisol drift: perimenopause is four problems wearing one name. The botanicals and minerals with actual trial data, a...
Read article →
The Comrades supplement stack — what 90km actually takes from you
Down run or up run, Comrades training breaks the same three systems: recovery, joints, and sleep. The supplement stack that supports a five-month campaign.
Read article →
Load-shedding, stress and sleep — putting the wired-tired cycle to bed
Generator noise, disrupted routines, 02:00 schedule checks — South Africa's energy anxiety has a measurable sleep cost. The supplement and routine playbook t...
Read article →