The Journal
Journal
Long-form on single ingredients, formulation choices, and what we're testing next. Reading, not marketing.
brand · 1min read
The Vivid standard — why we print exact milligrams when nobody makes us
No law forces a supplement brand to disclose per-ingredient doses. Most don't. We do, on every label — and this is the business logic of radical transparency.
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coq10 · 1min read
CoQ10 and statins — the supplement conversation to have with your GP
Statins are South Africa's most prescribed chronic medication — and they deplete the same CoQ10 your muscles run on. The mechanism, the evidence, and the con...
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education · 1min read
Gut cleanses — an honest guide to what works and what's theatre
The cleanse industry sells drama. The physiology is quieter: osmotic clearing, bitter herbs, the parasite question, and rebuilding with glutamine. What's rea...
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education · 1min read
How to read a supplement label like a pharmacist
Proprietary blends, fairy-dusting, compound-vs-elemental weights, 'standardised' claims — the five label tricks that hide weak products, and the 60-second ch...
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