The Journal
Journal
Long-form on single ingredients, formulation choices, and what we're testing next. Reading, not marketing.
brand · 1min read
The Vivid standard — why we print exact milligrams when nobody makes us
No law forces a supplement brand to disclose per-ingredient doses. Most don't. We do, on every label — and this is the business logic of radical transparency.
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education · 1min read
How to read a supplement label like a pharmacist
Proprietary blends, fairy-dusting, compound-vs-elemental weights, 'standardised' claims — the five label tricks that hide weak products, and the 60-second ch...
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