The Journal

Journal

Long-form on single ingredients, formulation choices, and what we're testing next. Reading, not marketing.

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Vivid Health gut range bottle
education · 1min read

Gut cleanses — an honest guide to what works and what's theatre

The cleanse industry sells drama. The physiology is quieter: osmotic clearing, bitter herbs, the parasite question, and rebuilding with glutamine. What's rea...

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Vivid Health Black Walnut
Gut · 2min read

A parasite cleanse without the woo

What black walnut, wormwood, and clove actually do — and when it's nonsense.

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